UNICEF online campaign for RTE a big hit

The first-ever digital awareness campaign, Awaaz Do, launched to raise awareness on the Right to Education (RTE), has generated an over-whelming response with more than 200,000 people joining the campaign in less than three months. We must continue to build the momentum that has been achieved in a short span of time ," UNICEFs Chief of Education Urmila Sarkar said.

New Delhi: The first-ever digital awareness campaign, “Awaaz Do”, launched to raise awareness on the Right to Education (RTE), has generated an over-whelming response with more than 200,000 people joining the campaign in less than three months.

“We must continue to build the momentum that has been achieved in a short span of time and keep the public discourse focused on RTE," UNICEF’s Chief of Education Urmila Sarkar said here on Thursday while interacting with mediapersons.

The campaign has successfully forged partnerships among media, government, civil and corporate organizations and, most importantly, with citizens who demand that all children get the quality education they are entitled to and deserve, Unicef Chief, Advocacy and Partnerships, Angela Walker said.

Prominent supporters include the Minister for Human Resource Development, Kapil Sibal, and Bollywood superstar and UNICEF National Ambassador, Priyanka Chopra, who have signed up for the campaign through its website  to support the eight million children who are currently out-of-school.

“Every child in India is entitled to equitable and quality education. The RTE provides for that. The “Awaaz Do” campaign will help ensure it. If we want free, quality education for the eight million children who are out-of-school, let us be part of the “Awaaz Do” Champions campaign. I am part of it. You should be part of it.” said Kapil Sibal, in his video clip supporting the campaign.

India is home to a growing young, urban population that are mobilising to demand the goals set forth in the Right to Education Act, 2009 (RTE). The Act guarantees free and compulsory education for every Indian child, in the age group of six to fourteen years, regardless of caste, religion or background.

Using new technology and social networking, the campaign allows citizens to get actively involved and demand the right for children who are excluded and marginalised.

As part of getting all children into school, the campaign encourages people to know more about RTE and also to take action in their communities by supporting schools in its implementation of the Act.

The campaign has successfully forged partnerships among media, government, civil and corporate organizations and, most importantly, with citizens who demand that all children get the quality education they are entitled to and deserve, Unicef Chief, Advocacy and Partnerships, Angela Walker said.
—iGovernment Bureau


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