Friday 03 September 2010 Government 2.0: The Road Ahead
vCustomer to counsel health issues

The service would be beneficial to those people who want telephonic advice—particularly adolescents, newly married and about-to-be married couples.

New Delhi: vCustomer Corporation on Tuesday announced its partnership with Jansankhya Sthirata Kosh (JSK) to provide call centre support and counselling on reproductive health, family planning and infant health.<!--more-->

The service, available primarily in English and Hindi, would be beneficial to those people who want telephonic advice—particularly adolescents, newly married and about-to-be married couples.

All calls to the India single number 6666-5555 will be routed to the centralised vCustomer contact centre based in Delhi, the company said.

Under the initiative, all call centre agents are trained by medical professionals to provide counselling.

The initial launch would provide support to callers from Delhi and NCR including Ghaziabad, Bulandsahar, NOIDA, Gurgaon, Faridabad and Mewat.

The initiative has received technical support from National Infromatics Centre (NIC), Nasscom and the Central Bureau of Health Intelligence (CBHI) in India.

Speaking on the occasion, JSK Executive Director Shailaja Chandra said, "The idea of unique call centre came from medical practitioners who felt that even basic knowledge about reproductive health was very poor."

Helplines cannot address the width of subjects on which people need information. Hence JSK has started this initiative".

vCustomer CEO Sanjay Kumar said that this partnership has given the company a chance to support JSK by providing call centre services to reach a wider audience and to promote the extremely sensitive and critical issue of population stability in India.
—iGovernment Bureau

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A long awaited service which finally started in India.
I am thankful to the JSK for taking this initiative.
In India there are a lot of person with a majority of adolescents who don't know much about sex but still want to experience it. They, sometime, end with hurting themselves or creating problems for them and there families.
Families are fine but some issues can't be discussed with the parents too, like a teenager cannot discuss his/her sex life with parents.
This will help them a lot, provided this knowledge is available all the time and only the proper and correct knowledge is provided. I request the Executives at call centers, not to mislead the callers anytime and help them. This will definitely show many good results in some time.
This service should also be advertised sufficiently on radio, multiplexes, cinemas, restaurants, food plaza, malls, metro, and all those places which are the favorite meeting places for the Love Birds. SMS is also another effective way of advertising and I bet that all will save this number right at that moment, infact I have stored it on mine.
Well all the best to Vcustomer and JSK.

A nice initiative though seems on the pilot basis would definitely help adolescents. I would like to draw attention on one thing--the role of IEC in this service.
The service should be popularized first with the help of FM radio so that it reaches to the target audience and atleast the age group who is ignorrant about the sex education or reproductive age group related physiological changes can be made aware of these services.

In the popular TV channels or may be on Doordarshan & the service can be advertised so that the benefit of modern comunication facility can be extended to the youth at the remote corner.

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